The Art of the Pivot: Honoring the Ritual, Refining the Label

www.toccreations.com

There is a certain rhythm to working with the earth. When we set out to create the Heritage Clay Collection, we knew that working with raw ingredients like Purple Brazilian Clay and Dead Sea Mud would require patience, respect, and a willingness to listen to the materials.

But as we got closer to sharing these bars with you, we realized we needed to make a change.

A Note on Our New Labels

You may notice that our labels look a little different than our early previews. We’ve made the intentional decision to refine our language, focusing strictly on the purity of the cleanse.

In our excitement to share the historical power of these clays, we realized that some of our descriptions leaned into territory that didn't quite fit the "Simple Ritual" we stand for. We aren't here to offer "miracle cures" or complex cosmetic promises. We are here to offer you a beautiful, traditional bar of soap.

We’ve stripped back the claims to focus on what matters: the origin of the clay, the creamy goat milk lather, and the physical act of washing away the day.

Why the Change Matters

By shifting our focus to "Soap-Only" descriptions, we are protecting the integrity of TOC Creations. We want you to love these bars for exactly what they are:

• Honest ingredients.

• Ancestral textures.

• A clean rinse.

We apologize if this shift causes any confusion, but we believe that transparency is the cornerstone of heritage. We’d rather be clear and compliant than over-promise and under-deliver.

What Hasn't Changed

The recipes are exactly the same. The clays are still sourced from the same mineral-rich veins in Brazil, France, and Morocco. The goat milk is still as creamy as ever. The ritual is still yours to enjoy.

The Amethyst Veil, Obsidian Sage, and the rest of the collection are cured, labeled (with their new, honest coats), and ready for your home.

Thank you for growing with us. We can’t wait for you to unearth these for yourselves.

— The TOC Creations Team